As the UK eases into a stretch of warmer weather, it’s clear spring has sprung! Across the country, we’re threatening to fire up BBQs and reaching for something cold and refreshing to enjoy outdoors. (Maybe not quite there yet, but we can dream!)
For those in the BWS (Beers, Wines & Spirits) category, this seasonal shift is more than just a sales boost - it’s a strong indicator of what’s coming next. So, what’s shaping up to be the next big thing in the UK this summer?
The standout trend is the continued rise of ready-to-drink (RTD) and portable formats. Canned cocktails, spirit mixers, and even wine in a can are quickly becoming go-to choices for picnics, festivals, and garden gatherings. Consumers are prioritising convenience, portability, and minimal effort, while still expecting quality. As a result, premium RTDs with bold flavours and strong branding are leading the way.
Flavour is also evolving. This summer, consumers are moving away from safe, familiar options and towards more adventurous profiles. Tropical fruits like mango and pineapple, alongside “swicy” combinations (sweet and spicy), are gaining popularity. Drinks that offer something visually appealing and a bit different are especially well positioned to succeed.
At the same time, the moderation trend continues to grow. Low and no-alcohol options are now a core part of the category, not just an add-on. Many consumers are alternating between alcoholic and non-alcoholic drinks or choosing lighter options for daytime occasions like BBQs, brunches, and park meetups. This shift means retailers need to give equal attention to alcohol-free and lower-ABV products.
Another area gaining momentum is English and Welsh wine. With improved growing conditions and increasing quality, locally produced wines - especially sparkling - are becoming a popular, premium-feeling alternative. Consumers are showing more interest in products that are local, sustainable, and high quality.
Finally, nostalgia is playing a role in shaping the category. Classic, fruit-led drinks are making a comeback, but with a modern twist - better ingredients, updated branding, and more refined formats. This blend of familiarity and quality is resonating strongly with today’s consumers.
So, what’s the overall takeaway for the lead up to Summer 2026?
The biggest opportunity lies in premium, flavour-led RTDs designed for outdoor, social occasions. These products bring together convenience, bold taste, and shareability - everything today’s consumer is looking for.
With the sun peeking out, the brands that will, win this summer will be those that deliver not just refreshment, but a complete, enjoyable experience in every serve.
